— BLOG / FROM THE PRACTICE
Search. In plain English.
Notes on SEO, local search, and AI search optimisation — written for the person doing the work.
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13 MAY 2026 · FRACTIONAL CMO
When you actually need a Fractional CMO (and when you don't).
You need a Fractional CMO when marketing strategy is the bottleneck — not execution. Here's how to tell the difference, and when it's a waste of your money.
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12 MAY 2026 · BRAND & ROADMAPS
Positioning, not branding: the difference that decides everything.
Positioning tells the market who you are for and why they should choose you. Branding makes that story visible. Confuse the two and neither works.
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11 MAY 2026 · SEARCH FOUNDATIONS
Why your slow site is a sales problem, not an IT problem.
A slow website costs you sales, not just search rankings. Here's why page speed is a revenue issue and what to do about it.