Jonathan Lee

Operating Partner · Systems, Growth & AI Search

The third partner. Jonathan came on as Operating Partner to take boring from proof-of-concept to a structured, repeatable, revenue-producing operating company — the COO-shaped work most small agencies skip until it's too late.

Founder of **Piscemini Inc.** — a digital studio building automation, e-commerce and visual systems for businesses of every scale. Jonathan ran it as UX director and culture advisor before joining boring. He brings the build hand: web/dev, video editing, automation workflows, reporting dashboards, and a working point of view on AI search and how clients get found in the systems that come after Google.

"Strategy without operations is a wishlist. My job is to turn the boring promises into the boring proof."

• Day-to-day operations
• Client delivery support
• Web & technical build
• Video & content editing
• Automation & reporting
• Pipeline & growth systems
• AI & agentic search R&D
• SOPs & documentation