Jonathan Lee.

The third partner. Jonathan came on as Operating Partner to take boring from proof-of-concept to a structured, repeatable, revenue-producing operating company — the COO-shaped work most small agencies skip until it's too late.

Founder of Piscemini Inc. — a digital studio building automation, e-commerce and visual systems for businesses of every scale. Jonathan ran it as UX director and culture advisor before joining boring. He brings the build hand: web/dev, video editing, automation workflows, reporting dashboards, and a working point of view on AI search and how clients get found in the systems that come after Google.

— OPERATING LANE

• · Day-to-day operations
• · Client delivery support
• · Web & technical build
• · Video & content editing
• · Automation & reporting
• · Pipeline & growth systems
• · AI & agentic search R&D
• · SOPs & documentation

— BACKGROUND