— ABOUT / JONATHAN LEE

Jonathan Lee

Operating Partner · Systems, Growth & AI Search

The third partner. Jonathan came on as Operating Partner to take boring from proof-of-concept to a structured, repeatable, revenue-producing operating company — the COO-shaped work most small agencies skip until it's too late.

Founder of **Piscemini Inc.** — a digital studio building automation, e-commerce and visual systems for businesses of every scale. Jonathan ran it as UX director and culture advisor before joining boring. He brings the build hand: web/dev, video editing, automation workflows, reporting dashboards, and a working point of view on AI search and how clients get found in the systems that come after Google.

"Strategy without operations is a wishlist. My job is to turn the boring promises into the boring proof."

— OPERATING LANE

Day-to-day operations
Client delivery support
Web & technical build
Video & content editing
Automation & reporting
Pipeline & growth systems
AI & agentic search R&D
SOPs & documentation

— BACKGROUND

2026 — Operating Partner · the boring digital co.
— PRES. Founder / UX Director · Piscemini Inc. — automation, e-commerce, web
PRIOR Culture advisor · creator & SMB studios

— THE PRACTICE

Jonathan Lee is one of three working partners at the boring digital co. — no hidden contractors, no outsourced delivery. Meet the full team on the about page, see the four-step method on how we work, or book a 20-minute call.