Which solution should we start with?

Search Foundations, almost always. Brand work and Fractional CMO leadership only compound on top of a search posture that's actually correct. Skip the foundations and you're paying us to be louder, not to be found.

Why isn't pricing shown publicly?

Because the right scope depends on what you actually need. We won't quote a price band against a problem we haven't seen. Twenty minutes on a call, then a real number against real work.

Can we hire you for just one solution?

Yes. Each engagement is fixed-scope and standalone. If Search Foundations is the only layer you need, that's where it ends — we won't upsell you into Brand work that isn't earning its place.

Do we have to take the website build, blog automation, or maintenance?

No. Those are optional add-ons, never required. The Solutions work — strategy, audit, plan, leadership — stands on its own. Most clients don't need delivery support. The ones who do can layer it in at the right time, scoped separately.

What if we already have an agency or marketing team?

We work alongside them. Many of our Fractional CMO engagements are exactly that — operator-level oversight of vendors already on the ground. We don't ask you to fire anyone to start working with us.

— SOLUTIONS

Three solutions. Layered in order.

Search Foundations (technical SEO, local SEO San Diego, Google Business Profile optimization), Brand Roadmaps, and Fractional CMO for San Diego professional businesses. We'll tell you which one you actually need first.

— 01 / Solution

Search Foundations.

The plumbing. Done right. Once.

The audit-and-fix layer. Four pillars, one foundation. The work that has to be right before any louder marketing is worth doing — including being findable in the AI answer engines coming after Google.

— FOUR PILLARS

Technical SEO
Local & Google Business Profile
Positioning & Keywords
AI Search Optimisation (CORE)

— PROBLEM

Your site, your Google Business Profile, and your local SEO posture aren't pulling their weight in San Diego search results. The clients already searching for what you do can't find you — and the dollars going into ads and content leak out the bottom of a leaky funnel.

— IDEAL FOR

San Diego solicitors, accountants, healthcare providers, established professional firms, and home & specialty trades who already get word-of-mouth, but want the people Googling them at 11pm to land somewhere that converts. Built for local SEO San Diego and Google Business Profile optimization across the metro.

— OUTCOMES

A prioritised audit, ordered by what's costing you the most until it's fixed
Technical, on-page, local, and AI-search issues addressed in a single coordinated pass
A clean baseline you can stop worrying about — so ads, content, and outreach actually compound

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— 02 / Solution

Brand Building & Startup Roadmaps.

Before the traffic, the story.

For new ventures and brands that need clarity before customers arrive. Positioning, narrative, identity direction, and the 90-day plan to get to market.

— INCLUDED

Brand strategy & positioning
Naming & identity direction
Voice, tone & messaging
Audience & ICP definition
90-day startup roadmap
Asset library handoff

— PROBLEM

You're launching, rebranding, or repositioning — and the messaging hasn't caught up to what you actually do. Without clarity here, every later marketing dollar gets diluted across three different versions of the company you're trying to be.

— IDEAL FOR

New ventures pre-launch, owner-operators rebranding before scale, and established firms tired of describing themselves the same way as every competitor in the search results.

— OUTCOMES

A positioning statement a stranger can repeat back to you after one read
Voice, audience, and identity direction documented in one place — not scattered across three vendors
A 90-day roadmap: what to build, in what order, and who owns each step

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— 03 / Solution

Fractional CMO.

60+ years inside. None of the executive overhead.

Strategic marketing leadership for companies that aren't ready for a full-time CMO. Built from real operating time inside hospitality, startups, and SMBs where there was no internal department to lean on.

— INCLUDED

Quarterly strategy & planning
Vendor & agency oversight
Team coaching & accountability
Growth experiments & reporting
Branding direction
Budget & channel allocation

— PROBLEM

You need senior marketing leadership, but a full-time CMO would dwarf your payroll. Meanwhile your vendors, your team, and your gut are pulling in three different directions — and the quarterly plan keeps slipping into next quarter.

— IDEAL FOR

Founder-led professional firms, hospitality groups, and SMBs in the $1M–$10M band who need a senior operator pointing at the next twelve months — without the salary, equity, or politics of a full hire.

— OUTCOMES

A quarterly plan tied to actual business goals — not channel theatre or vanity metrics
Vendors and agencies held to a single coherent strategy, not three competing ones
A team that knows what to do next week, next month, and why

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