First in Bristol. Five searches deep.

How a hands-on physio clinic with five backlinks outranks competitors with 282 million — across every search that matters.

CLINIC OWNER · McFERRAN PHYSIO

McFerran Physio is a physiotherapy and sports injury clinic at Cribbs Causeway, Bristol. Alan McFerran and the team treat patients. They don't market to them. The work was good. The visibility wasn't keeping up.

So we built the visibility the same way we'd build it for any practice that earns its reputation in the treatment room: foundations first, then the local map, then a cadence that compounds.

— WHAT WE BUILT

• Technical SEO. Site indexed, understood, and fast. Schema markup so Google knows what the clinic is, where it is, and what it treats.
• Local and Google Business Profile. Categories, services, attributes, hours, photos, posts. The free local-search asset most clinics leave half-built.
• Service-page architecture. Pages written for the way patients search — "sports physio near me" — not the way clinics file their treatments.
• Positioning and keywords. Five priority terms chosen, mapped, and tracked across a 25-point grid centred on the clinic.
• Weekly performance memos. A grid scan every week. The clinic always knows the number.

The clinics McFerran beats hold 246,000, 3.7 million, 51 million, even 282 million backlinks. McFerran holds five. Review volume runs the same way — one competitor sits on 711 reviews and still ranks below. Reputation and link count are not the only currency Google rewards. Plumbing is. We built the plumbing.

When someone in Bristol searches for a physio, McFerran is the first name they see. Five times over.