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the boring digital co.
— TESTIMONIALS / FEATURED
CLIENT · LEGAL · NORTHERN IRELAND

Rory McShane.

PARTNER · McSHANES SOLICITORS

"They told us what not to fix. That's what saved us a year."

— THE PROBLEM

Site indexed but slow. Inconsistent NAP across 40+ citation sources. GBP under-optimised, no review cadence. Practice-area pages collapsed into one. Searchers couldn't tell what the firm did, and Google couldn't either.

— WHAT WE DID

Foundation audit. Core web vitals fix. GBP rebuild with proper categories. Citation cleanup across the directories that actually matter in NI. Three new practice-area pages with intent-matched copy. Review-flow handed back to the firm.

"They told us what not to fix. That's what saved us a year."

RORY McSHANE · PARTNER
— RESULT

+128%
LOCAL IMPRESSIONS
4 mo.
TO MAP-PACK
+47%
CALL-FROM-SEARCH