ELATE Chiropractic & Sports Medicine.
SOLO SPORTS PRACTICE · SATURATED MARKET · TWO BACKLINKS
“I truly don’t think I would be here without The Boring Digital Co. and all of the work you’ve put into ELATE. It’s encouraging to see these efforts come to life.”— DR. ASHLEY AGUERO, DC · FOUNDER, ELATE CHIROPRACTIC & SPORTS MEDICINE
A solo sports chiropractic practice in North Park, San Diego, run by Dr. Ashley Aguero, DC. The care earned a perfect 5.0 across every review. The market didn’t care — “chiropractor” in San Diego is one of the most contested local categories in the country, and the practice was invisible on every term that brings athletes through the door. Two backlinks. Domain authority of 3 against a competitor average of 19.
We made one positioning call and built everything on it: don’t fight the head term, own the niche. Seven intent-matched service pages in a hub-and-spoke architecture, named to the clinic’s real booking labels. Full schema. Google Business Profile rebuilt with direct booking. Citations run through a single sync layer. One blog a week from a 24-topic matrix. Every line written to California chiropractic board and HIPAA standards — the compliance was the copy, not a constraint on it.
Ten weeks from baseline, ELATE holds four terms in the Google 3-pack, ranks #1 at the clinic pin for all three tracked sports terms, and sits at #3 across the entire grid for “sports chiropractor near me” — ahead of clinics with decades of authority. The head terms are now registering on their own. The niche came first. The market is following.
This engagement followed the same six-step method as every boring engagement: discover, audit, position, roadmap, present, walk. The output is a clean foundation the other channels can compound against — the four-step delivery rhythm is written up on how we work.
The full 18-page case study PDF covers what we found, what we built, what we refused, and the numbers the client measured. Request it from the case studies page and we'll email it over.
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