R23 Law.

BUILT FROM ZERO · CONSUMER PROTECTION · STATEWIDE & NATIONAL

“Beating Goliath on Goliath’s own search results.”— BORING.DIGITAL × R23 LAW · CASE STUDY

A new consumer protection firm taking the side of plaintiffs against Fortune 50 banks and bulge-bracket corporations. Founded 2024. No brand. No site. No pipeline. The opposition? Firms with hundred-person marketing departments and decade-old SEO.

We built the brand, the search foundations, and the fractional CMO seat — three jobs, one operator. Brand voice and eight practice-area pages. Technical SEO, Google Business Profile, local citations. Paid media, KPI dashboards, CA Bar compliance, vendor management, weekly partner reporting.

Eighteen months in, R23 ranks #1 in Los Angeles for the three searches that bring consumers in — beating firms with thirty thousand backlinks and six hundred reviews. Built to run quietly. Easier to keep us in the seat.

This engagement followed the same six-step method as every boring engagement: discover, audit, position, roadmap, present, walk. The output is a clean foundation the other channels can compound against — the four-step delivery rhythm is written up on how we work.

The full 22-page case study PDF covers what we found, what we built, what we refused, and the numbers the client measured. Request it from the case studies page and we'll email it over.

The client also sat on camera, unscripted — watch and read it on the R23 Law testimonial page.

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