McShanes Solicitors.

50-YEAR-OLD FIRM · OFFLINE REPUTATION · ZERO ONLINE VISIBILITY

“They told us what not to focus on. That’s what saved us a year.”— RORY McSHANE · PARTNER, McSHANES SOLICITORS

A fifty-year-old Newry solicitors firm with stellar offline trust and almost no online presence. Local searches for what the firm actually did were going to younger, louder firms with weaker work.

Foundations audit. Core Web Vitals. Google Business Profile rebuilt with proper categories. NAP-consistent citations across the directories that matter in Northern Ireland. Three new practice-area pages with intent-matched copy. The review flow handed back to the firm.

Six months later, the firm was at the top of local search for the matters that actually pay — without changing their reputation, just exposing it to the people already searching.

This engagement followed the same six-step method as every boring engagement: discover, audit, position, roadmap, present, walk. The output is a clean foundation the other channels can compound against — the four-step delivery rhythm is written up on how we work.

The full 18-page case study PDF covers what we found, what we built, what we refused, and the numbers the client measured. Request it from the case studies page and we'll email it over.

The client also sat on camera, unscripted — watch and read it on the McShanes Solicitors testimonial page.

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